Link building is the process of finding relevant websites and receiving a link from them to you. The process has become sophisticated; today you need a mixture of links from many sources, including articles, press releases, social media, blogs and directories. The newest trend in internet marketing is local search marketing which taps into a localized audience using local search engines, online yellow pages and other local search listings. Local search marketing allows businesses to target specific demographics, enhancing the impact of their marketing dollars. Google, yahoo, and msn all offer ways to target the local search market in a very customized way.
While there are many important differences as well, both are focused on getting the word out about a business, and getting… Read the rest
